نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه یزد
2 دانشگاه یزد، گروه تاریخ
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
This study examines representations of the female body, consumerism, and fashion in Iranian press cartoons during the reign of Reza Shah, demonstrating how the modern female body became a focal point of moral anxiety amid authoritarian modernization. It asks how and why the female body was transformed into a site of moral anxiety in press cartoons and how these representations articulated concerns about the modern woman and shifting gender roles. During this period, alongside the consolidation of a centralized state and top-down modernization policies, the body ceased to be understood merely as a biological entity and emerged as a social and political arena through which power relations and cultural meanings were constructed. Rather than reducing women's fashion practices to the outcomes of state-led modernization, this study analyzes the female body at the intersection of gender order, disciplinary power, and social normalization. The study adopts a qualitative research design based on visual discourse analysis of cartoons published in satirical and general magazines between 1300 and 1320 SH (1921–1941 AD). Its theoretical framework combines social constructionism with Foucauldian discourse analysis of the body.
The findings indicate that press cartoons functioned not as passive reflections of official discourse but as intermediary spaces in which social tensions and normative anxieties surrounding modernization were expressed and negotiated. The modern female body was represented simultaneously as a symbol of progress, modernity, and the new social order, and as a threat to moral values, gender order, and cultural identity. Consequently, the female body became a symbolic arena where state disciplinary practices, national identity, and changing gender relations converged. The study argues that press cartoons reveal the contradictory experience of modernization by showing how fashion became a source of moral anxiety before normalization, with these anxieties most visibly projected onto the female body in the public sphere.
کلیدواژهها [English]
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